Marc Benioff Criticizes Microsoft’s Rebranding of AI Tool

Marc Benioff, the CEO of Salesforce, has openly criticized Microsoft for their decision to rename their AI tool Copilot to AI “agents.” Benioff took to social media to express his disapproval, labeling the move as a “panic move.” He argued that this rebranding effort by Microsoft indicates a sense of desperation and pointed out several issues with Copilot, including its inaccuracy and concerns surrounding data security.

According to Benioff, Microsoft’s rebranding strategy seems to be an attempt to directly compete with Salesforce’s own AI initiative, named Agentforce. However, he believes that Microsoft’s efforts fall short as they lack the robust data and security models that are necessary for such tools to be effective and reliable. Benioff’s critique highlights the ongoing rivalry between the two tech giants in the field of artificial intelligence and raises questions about the effectiveness of Microsoft’s new approach.