The Challenges of Token Launches in 2024
Token launches have become increasingly popular in recent years, with many companies turning to this method of fundraising to finance their projects. However, as the market becomes more saturated, it has become increasingly difficult for new tokens to stand out and gain traction. In addition, the hype surrounding some projects has led to disappointment when they fail to deliver on their promises.
In 2024, these challenges have become even more pronounced. With so many tokens vying for attention, it can be difficult for investors to know which ones are worth their time and money. Many projects have struggled to gain traction, and some have even failed to launch altogether.
Despite these challenges, there are still opportunities for innovative projects to succeed. One such project is XBorg, which recently launched its XBG token. Unlike many other projects, XBorg chose to reject the centralized exchange route and instead launched on-chain with full investor unlocks.
The Unique Approach of XBorg
To learn more about XBorg’s approach, we spoke with Connor Kirsten, Head of Growth & Marketing at XBorg. According to Kirsten, the decision to launch on-chain was driven by a desire to create a more decentralized and transparent platform.
“We believe that the future of finance is decentralized,” Kirsten said. “By launching on-chain, we are able to create a more transparent and secure platform for our users.”
In addition to its decentralized approach, XBorg also differentiated itself by offering full investor unlocks. This means that investors are able to sell their tokens immediately after the launch, rather than being subject to lock-up periods.
“We wanted to give our investors the freedom to do what they want with their tokens,” Kirsten explained. “By offering full unlocks, we are able to create a more flexible and investor-friendly platform.”
The Potential of On-Chain Launches
XBorg’s approach to token launches is still relatively new, but Kirsten believes that it has the potential to become more popular in the future.
“If XBG performs well over the next few months, I think we will see more projects trying this strategy,” Kirsten said. “Investors are looking for more transparency and decentralization, and on-chain launches offer that.”
Of course, there are still challenges associated with on-chain launches. For example, they can be more technically complex than centralized launches, and they may not be suitable for all projects.
However, for companies that are committed to decentralization and transparency, on-chain launches may offer a way to stand out in a crowded market. As XBorg has shown, it is possible to succeed with this approach, and we may see more companies following in their footsteps in the years to come.
